USM Hidden Camera

I created and produced Hidden Camera, a social media series for SM2’s Instagram. We set up hidden cameras and placed microphones in public areas with talking prompts to capture real, unscripted student reactions. The goal was to promote the SM2 brand on campus, and the series has been a success, gaining over 200,000 total views and helping us grow by more than 500 followers. It has increased student awareness and engagement with our content across campus.